According to census results from the New York Times, for the first time in history, more than half of women in the US are living without a spouse. Quite a change from a time when women ran the household and men were the breadwinners.
As of 2005, 51 percent of women polled stated they were living without a significant other, up from 35 percent in 1950 and 49 percent in 2000. to think - married couples in the U.S are considered a minority for the first time! This trend could break a new mold in social and workplace policies, possibly the ways government and employers mandate benefits.
There are a few factors that are driving the statistical shift. Women are marrying later in life or living with partners more often for longer time periods.
This has also affected the buying demographic out there. Women are becoming more and more financially independent. And coupled with the fact that statistically women are considered better budgeters, we are seeing a growing trend of women buying homes not only alone, but earlier in life.
What does it mean to buyers and sellers? Well, when showing a home, it would be wise for sellers to appeal to the senses. As women are considered more sensory than men, sights and smells will become more important for sellers to consider. Burn a candle. Keep décor neutral and uncluttered. Maybe even have soft music playing in the background. Not only will it make your home more appealing in general but these small differences might just be what is needed to sell your home to one of the many (and growing number of) women buyers out there!










2 responses so far ↓
1 amie cooper // Aug 20, 2008 at 11:15 am
i’m doing an original oratory for my speech and drama class over how times have changed. i googled “times have changed” and this was the first site that i have looked at. i thought that the content was very well written and it pleased me much.
i’m now changing my speech to how the role of women has changed various times over the years. it ought to be a hit!
thank you,
amie cooper
2 Peter Toner // Aug 20, 2008 at 11:20 am
Thank you Amie! We appreciate the compliments and are glad to hear that the content proved to be helpful to you! Good luck with your speech, we are sure you will do a fabulous job at it!
Best Wishes, The Toner Team
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